A decade of building garments from pattern to finished piece, styling them on editorial sets, and directing the eCommerce and campaign shoots that sell them. I run a shoot end to end, casting through post, and I direct fit from the inside out, because I made the thing being fitted.
I built every garment in-house for a multi-set on-location shoot, then styled and fitted each one on the day, producing content and campaign assets for the NABUHA line.
For the second series of the line I built every look to read two ways at once, solo and as a group, so the same garments carry a single frame and a full lineup across multiple set-ups.
I built and styled every look end to end for the walk, then held continuity across a rotating roster of photographers shooting the same run of show.
I styled every look from garment through accessories and finish, then ran backstage through the full running order so nothing changed between the line check and the walk.
I built the full garment lineup for the NABUHA flagship show and presented it as one cast, backed by a team across social content, marketing, photography, and makeup.
I art directed a multi-SKU product campaign across the full line to a single consistent treatment. The backdrop environments are AI-generated, built to my direction shot by shot rather than pulled from stock, then composited with the product and graded so every SKU reads as one set. I directed post through to final delivery. The discipline is the one studio eCommerce runs on: a full line held to a single treatment, no frame drifting off the look. The frames below are the finished campaign deliverables.
I drafted, constructed, and fitted this coat for the stage: detachable shoulder pads change the silhouette between looks, and a restyled cummerbund doubles as a waist belt.
I designed and constructed the couture wedding gown, styled the groom, and helped style the set and the leis worn by the wedding party. One hand carried the look from the gown through to the room it was worn in.
Looks pre-built before the shoot, then held and fixed live as the camera finds the problems.
Construction-level diagnosis. Pinning, rigging, and pressing decisions made from how the garment was built.
A product line carried across deliverables to one treatment, so the set reads as a set.
Casting, hair, makeup, photographers, videographers, and digital editors briefed and run to a single creative intent.
A look held across a rotating roster of photographers and multiple set-ups, so a line reads as one line in every shoot it appears in.
Four years styling men professionally on the retail floor, leading a store team. Real fit blocks, real customers, the vocabulary this work runs on.